The Definitive Guide to B2B Social Media

The Definitive Guide to B2B Social Media

Ok, I love the title of this new series of content from Marketo — The Definitive Guide to B2B Social Media. Anything “definitive” means my reading list has been reduced significantly (a good thing, if you’re a student of Tim Ferris, author of The Four Hour Work Week).

And while it’s not a free e-guide, meaning you will have to register for the series, you do get four meaty guides that explain what is social media and why your business needs it.
Parts One, Two and Three are now available for download:

  • What is Social Media and Why Does My Business Need It?
  • Laying the Foundation [for Social Media]
  • B2B Social Media Tactics and Metrics

Part 4 & 5, Incorporating Social Media at Every Stage of the Revenue Cycle & The Return on Investment of Social Media, will be available March 16, 2010.

One thing I like about this content is that it’s in the Zmags Viewer so that you can flip through it as if you’re reading a magazine. I also like how Marketo emails a link to the guide as well as inviting prospects to a one-hour Webinar on social media via the download landing page. (I also like how the blog page remembers you’ve registered, so it’s easy to download the parts in the series without having to re-register.)

Giving B2B prospects information in different formats — i.e. online content, Webinar, and a blog post, helps them make those crucial buying decisions as pointed out in my post on Monday about GlobalSpec’s report on “How to Align Your Marketing with Your Customers’ Buying Process.


[tag social media, networking, marketing, ebook, linkedin]

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